Passionate about the intersection of data and digital growth, Waseem Razzouk began his journey into SEO and digital marketing while working as a journalist at a British press agency. Mentored by an editor trained in SEO, he applied search optimization techniques to his articles, boosting site traffic and consistently ranking content on the first page of competitive UK news outlets. This early experience laid the foundation for a career built on analytics-driven results.

Over the years, Waseem has worked with a diverse range of clients across multiple industries: media organizations such as Arabisk London, service websites including NewBai (real estate in Dubai), Dualpoint (educational opportunities in the UAE), George Painting (painting services in Australia), and tech-focused information portals like Al Nobala in Damascus.

His work spans technical SEO, content strategy, and analytics, with a strong focus on data analysis as the backbone of all optimization efforts. By combining user behavior insights with technical and content strategies, Waseem has delivered measurable results, including an 800% increase in organic traffic over three months and a 180% revenue growth for clients through advanced keyword research, Core Web Vitals optimization, and content development.

Proficient with tools such as Ahrefs, SEMrush, Google Analytics, Google Search Console, Hotjar, Screaming Frog, PageSpeed Insights, and WordPress, Waseem tracks performance meticulously and adjusts strategies to align with evolving search engine algorithms.

What drives him most is solving complex data puzzles—finding unexpected opportunities in user behavior and transforming them into high-performing SEO campaigns. Always innovating with the latest AI and analytics technologies, Waseem approaches SEO as both a science and an art, turning insights into measurable growth.