Growing up in a business family, Adeeb learned the rhythm of commerce early — negotiation, decision-making, and leadership became second nature long before adulthood. At just 16, he was already making strategic calls that shaped real outcomes.

In 2018, he entered the marketing field with Tlobli, a dropshipping venture he built to take customer orders, handle packaging, and ship products directly from Dubai, UAE. This hands-on experience gave him early insight into operations, customer experience, and digital commerce.

Since then, Adeeb has led marketing and business development operations across the Middle East. As Marketing & Development Executive at Markettcom Ltd, JABS General Trading, and COMIMANIA in Dubai, he directed multi-channel campaigns for global IPs and brands, achieving 60% year-over-year growth in engagement and guiding regional expansion strategies.

At NewBai Group, he applied strategic marketing systems that cut response times by half, increased qualified leads by 40%, and drove steady client growth across multiple sectors.

With over seven years of experience, Adeeb approaches marketing as strategy in motion, turning insights into direction and ideas into measurable success at Sawwikly.