With over eight years of international experience in marketing, branding, and creative direction, Alaa Dahma is a results-driven professional who transforms ideas into stories that move audiences and drive real business growth. His career has taken him across Malaysia, Dubai, and Syria, where he has led impactful campaigns, managed high-profile brands, and built lasting relationships with clients and partners across multiple industries.

Alaa holds a PhD in Philosophy Management, a Master’s in MBA Project Management, and a Bachelor’s Degree in Professional Design from Limkokwing University of Creative Technology. This diverse academic background gives him a distinctive mix of strategic management insight, creative problem-solving, and leadership excellence — enabling him to merge creativity with business precision.

Specializing in digital marketing, brand strategy, and creative direction, Alaa develops campaigns that are both visually engaging and performance-driven. He is known for his professionalism, creativity, and ability to inspire teams to execute complex projects with clarity and purpose.

At Sawwikly, Alaa brings storytelling to the heart of strategy — crafting brand narratives that connect emotionally, communicate value, and build sustainable growth